In many ways, your website is the calling card for your business. Whether you use it to promote your brand or sell products vis-a-vis e-commerce, the fact remains that if it doesn’t look good, you will put off prospective customers and potentially damage your brand. Fortunately, there are a few simple techniques you can follow to enable you to achieve a high level of design nous that will make your site look great and keep users engaged and innately satisfied. One such technique is via the use of custom fonts.
This article will explore a few of the intrinsic benefits of investing in a custom font set, from solidifying your brand image to enhancing user experience and readability.
You Can Create A Unique Identity For Your Brand
More than ever, businesses depend on how consumers view their brand. You can see this from surveys that ask consumers to rate their favorite and least favorite companies and how this impacts their overall sales. When it comes to brand identity, you need to develop a consistency across your marketing channels (more on that later) that sets you apart from your competitors.
By implementing a custom font across channels, you will solidify your brand in the eyes of users. Options like this Beyond Infinity Font for digital download can elicit a casual yet serious tone, while other fonts, such as the ubiquitous Helvetica, will position you as a more serious entity (although this isn’t a given). Selecting a font that works for your business will help your brand stand out since it will be part and parcel of developing a unique identity recognizable across channels.
If you want to see this in action, you simply have to refer to large corporations like the Avant Garde Gothic used by Adidas or the Klavika Bold used by Facebook.
Improved User Experience And Readability
Custom fonts do more than make a brand; they also serve a purely functional aspect regarding websites, namely improving readability. You might have noticed that most websites eschew serif-based fonts because it was noticed long ago that the additional flourishes provided by serifs simply don’t translate well onto screens. While most screens can handle these fonts thanks to improved resolution these days, the trend has stuck. The content, which is so crucial for grabbing your customers’ attention, was challenging to read, which was the cause of opting for sans serif options. A custom font can enable you to enhance this further by designing a font specific to the mediums that your target audience tends to use.
Consistency Across All Marketing Materials
As mentioned earlier, fonts allow brands to create a consistent message across the various channels in use today. By choosing something that works in your logo and can also be used for content, you will help to build an image of who you are in the minds of your customers. This way, your customers will recognize your brand’s voice and messaging no matter where they encounter your marketing campaigns.
The font used by your brand is more than a mere afterthought; it can define who you are and what you stand for. By investing in a custom font that conveys a particular message, you are investing in your business for years to come.