Keywords are the terms used by people searching the internet, which should be included in your website content to improve search engine ranking.
Keyword choice for optimization:
Try coming up with keywords that describe the content of your website. Then short list your collection of keywords to the relevant material for a decent global search volume. All you need is to consider the expected monthly number of searches and the relevancy of these keywords to the website.
Revisions and amendments:
Revise and make amendments at times to improve search engine performance and to use the keywords most effectively.
Keyword Density
Make your site keyword-rich and to have good keyword density for your target keywords. Higher the keyword density is, the more relevant the page is to the search string.
Density ranges
- 3-7% for the major
- 2 or 3 keywords and 1-2% for minor
Keywords as tags:
Use keywords as tags to increase the density of the keywords throughout the website. Remember; don’t repeat them or over do.
Place keywords in subheadings and subtopics:
Use keywords in your subheadings, subtitles and post headings. These details should be as descriptive as they can about the website, and what better way to do so than to use your choice of keywords.
Placement of keywords:
Quantity as well as quality of the keywords is much important. Keywords in headings and title have much importance as compared to the ordinary text, content and paragraph words in the site because the URL and directory names are got the foremost preference to boost the ranking.