The availability of several CMS has made it possible for everyone to create a website. You do not need to have a sound knowledge of programming languages to create a website; instead, you can get a good CMS and get your work done. Since the world is going digital, multiple trends are being introduced to win the marketing games, and SEO tops it. According to an SEO agency UK, SEO friendly websites majorly ensure your business venture’s success and create your brand’s awareness. Since SEO is the next big thing, one of the frequently asked questions is what impact your website theme has on your SEO; here is what you need to know about it:
How Can Templates Affect SEO?
SEO has progressed over time. From simple and easy techniques, it has morphed into a field that needs professional assistance. The constant changes in Google’s algorithms require SEO experts to go with the flow to keep their position intact in the digital markets. Likewise, your website’s theme plays a crucial role in getting your website a good search engine ranking for some apparent reasons. This is how it works:
The design is what majorly attracts users. Suppose your website has a too messy template, has multiple pops up ads, various fonts that do not go with the space of the interface, bad visuals, too vague or bad-quality content. In that case, it is going to make the users shut down your website within seconds after accessing it. The lesser the time user spends on a page, the less will be the ranking it gets.
Websites that load slowly or work lousily can bore the users to death. It is usually seen that people only wait for the first few seconds; if a website is good to go within those, only then are they going to browse it; else they won’t even spare a second to close the tab. If your website’s template does not have a good loading speed, it’s not going to give a seamless experience to the user, and that, in turn, will gradually lead your website to decreased organic traffic.
Bad Structured Templates:
Search engines do not see your website; instead, they are more focused on its code. If your website’s code is not well-structured or the HTML tags are not correctly placed, search engines will not rank it no matter how attractive it may look. The structures of the website also determine the loading speed. However, if the content and buttons at the end load faster than those above, it will be marked as bad practice by the search engine.
The HTML is the core of a template’s SEO-friendliness. Make sure to use HTML correctly so that the search engine can evaluate how well-managed and organized your website’s content is. Choose your templates thoughtfully as some of them completely miss out on HTML5 tags for the headings, and that can make your website fall into the category of less SEO-friendly website.
What Makes a Theme SEO-friendly?
There are a lot of features that make a theme SEO-friendly. Firstly, when you search for a theme, press ctrl f and write ‘SEO-friendly’ in the search bar to see if it is mentioned in the theme’s key features. Moreover, look out for:
- The HTML tags and their placements
- Speed and size of the page
- How responsive is the design, i.e., easy navigation?
- Check how much time do images and icons that you won’t be changing are taking to load
- Use testing tools
Themes and templates were only associated with the appearance of a website earlier. However, the recent modification and changes in SEO techniques have made them more important than that. The performance of the template you have chosen affects the search engine ranking of your website. Make sure to choose them wisely, or you can even consult an SEO expert to assist you in this regard better. Do not opt for nulled templates ever; instead, invest your money in getting the premium templates as they are by default made to fit the changing SEO standards. Make a perfect pick for the website!
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