When you’re the owner of a WordPress website, you want to give it the best chances to succeed. In other words, you want your audience to be able to find you via search engines. This is a valuable source of traffic that usually has the lowest bounce rates and spends the highest amount of time on your website.
To attract that kind of traffic, you need keyword-optimize your content. We have prepared this guide with all aspects that fall under that process. Let’s start!
1. The importance of the target audience
One of the most common mistakes in this type of situation is to forget exactly what the target audience is. On the contrary, here it is necessary to introduce some empathy with the reader. So it is important to consider that the reader is looking for certain information for a particular purpose.
In the same way, the content created must be very well related to the keywords that have been chosen. Of course, the combination of these two aspects must be interesting for the reader.
Nowadays, you can think of search engine algorithms as readers: they know what to look for, and they know what to rank high. It’s really the very value they provide to users: they want to make sure that their search query is relevant to the content they will recommend.
2. Quality over quantity
A really important aspect is to prioritize the quality of the content created over the quantity. So, the higher the quality of the content, the better the results. Otherwise, very large amounts of content do not bring good results if the quality is sub-par.
So to get a quality article and content, you need to take into account some key aspects. Along with this, it is important to add additional value to the new content that has been created. In this way, each reader will feel that they have been helped in their search for information.
To make sure your content is of the highest quality, you can use these services:
- Essay writing help online – professional essay writers are the best choice when you want to create high-authority content
- Cheap writing services – you can find affordable writers to do your SEO content for you
- Grammarly – always remember to run all your texts through a grammar checker
- Readable – people like content with high readability; check whether yours is readable before publishing
You can also use plugins when you’re running your website on WordPress. Yoast is, for example, one of the most well-known plugins for checking SEO-friendliness of posts and pages.
3. Insertion of keywords
At this point, it is not only necessary to use keywords, but the important thing is to know the exact way to use them. So, it is not very useful to overuse the keywords you have chosen. On the contrary, here, it is advisable to use the main keyword throughout the content.
In combination with this, it can be useful to use secondary keywords to complement the functionality of the first option. In turn, it may be helpful to use several synonyms instead of repeating the same keywords.
4. Quality of the introduction
Here the introduction can be the strongest or the weakest point of the content. So, a somewhat boring introduction will surely take the reader away from there. On the contrary, a good introduction has the power to capture the reader’s attention.
So it is not necessary to mention exactly point by point what the content will be about. Beyond that, what is recommended here is that the reader is very curious to know more about the subject.
5. Crafting the title
Another aspect that may decide a reader to read content or not is the title. Here the main title will be the first aspect of the content that a reader will read. In the same way, a good title can provide a good result in the different search engines.
So, both the meta title and the title should contain the main keywords that you should use. Once you achieve these goals successfully, you can start noticing the results.
6. Analysis of the links
One of the main obstacles to success is the errors in the permanent link. When empty words have been included here, then something must be done about them. Both the essence of the content, the keywords, and the title lose some relevance with these empty words.
Some examples of this are the words a, an, to, etc. So, if you want to optimize the content, first remove each of these words. In turn, experts recommend editing the permanent link before publishing the content.
7. Incorporate header tags
A lot of optimization experts recommend using header tags as an additional tool. Here it is a matter of using H, H2, H3 header tags, and so on. Once you incorporate this habit into your content creation, you will notice that it is a step towards excellent SEO optimization.
8. Internal linking
One of the aspects that allow for excellent SEO optimization is the reduction of the bounce rate. In turn, it is necessary here to use keywords when you want to link new content to other existing published posts. In this way, the reader will be more attached to the entire content of the same website.
9. The importance of meta description
Another important aspect of good SEO optimization is the meta description. The important thing is that the length does not exceed 150 characters and includes keywords. Here, it is about the first impression you will get from voters and search engines.
There are many tiny aspects and details that go into creating a keyword-optimized post for WordPress. Most likely, you will start seeing a spike in organic visits some weeks after you publish your post. If that doesn’t happen, check Google Search Console to see whether it’s been indexed. If it is, try using plugins to figure out what’s stopping it from ranking well.
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