This post is about some of the important SEO or to put it shortly SEO must DO’S. It will cover all the necessary steps that can be used by local business owners to make their social standing better. Owning a business can bring you lots of challenges. And to overcome them and beat the competition is quite difficult. As a small or a local business owner you have to worry about Where to start? How to make your site running? How to bring traffic to your site? And also that how to beat the competition? How to promote your project on a limited budget?
It is obvious that whenever we need to search for something we go for the suitable local search engine. So, the first challenge is to increase your rating in the search engine. Because you have to face a tough competition here. As almost every local business is trying to get the limelight i.e., high rating.
SEO plays a tremendous role in overcoming this obstacle. Because it helps you to get a hold of visitors/customers by increasing the visibility of your site. And make it accessible to the desired audience. It can only be beneficial if you know all the do’s and don’ts of using it.
SEO must DO’S:
Here I am mentioning all the SEO must DO’S for your local business and how can you take advantage of every single step and cash it for your website.
The T’S (TITLE, TOPIC SENTENCE, TAGS):
The first step to SEO must DO’S is of course to choose a specific and proper title. The title should contain 50-70 characters. It will help the viewer access his desired content easily. Another important thing about choosing a title is that it should be unique and not something that might have many more links already.
Then comes the topic sentence. The topic sentence is actually the description of what you are offering. It is displayed in a search engine along with your title. So it should be short, accurate and precise so the viewer can get a hang of it in one go. The more catchy tags you add to your title and topic sentence the more easily you will get to be viewed in search engines.
FIRST THINGS FIRST:
One should make sure that all the business details are appropriately listed on the site. Whether it’s as trivial as your business type or as minimal as your name and the information especially (NAP: name, address, phone number) should be consistent. It does not need so much time or effort to fill your local profile listings. It should be done properly because these local listings mostly appear at the top of the search engines and mistakes in your profile might cause a problem for you.
OPTIMIZE YOUR SITE:
A local business set up should be user-friendly for the locals first. And to optimize a local business site is not that difficult because they are not that big. You can optimize your site by adding photographs related to your content, categorizing your business correctly, add keywords like your city, state or region in the title or description. Business level and your approach to it should be provided and one can use header and footer for this.
DO NOT BE LOCAL WITH THE LOCALS:
QUALITY and ORIGINAL content is the most important element in upgrading your business level. Quality, because you might trap the customers by fantasizing them with topic tags and all to visit your site once but if the content is not irrelevant, boring or any other issue, you will lose that customer once and for all. Original, because almost every search engine in the world, through their algorithms can detect copied content which will have a very bad impact on your business or worse, those search engines would disqualify you.
How much do reviews matter?
People these days have so much trust in online reviews. In a recent survey almost 80% people prefer online reviews and out of the many people willingly give reviews if they are asked to give one. So getting good reviews for your site is as important as any other elements discussed above. There are many ways to get the review, the star criteria (you can see in search engines, the more stars you have, the more up you will be on the search engine). Only genuine and positive reviews can make your site popular in no time.
MOBILE FRIENDLY:
From computers to laptops to smartphones, the more handy technology gadgets are the more we like them. Mobiles or smartphones are likely to be used most of us. According to a survey, almost 94% people prefer mobiles over other things. How you can avail this to promote your business. Make a mobile presence, if you do not have that yet for your customer’s comfort and ease because everyone knows mobile is the future and especially local business customers are looking for you on their devices. The speed limit should be made efficient enough for a continuous process.
REGISTER YOURSELF ON GOOGLE LOCAL:
GOOGLE PLACES for business have been created to keep a record of information displayed by Google in google search and google maps. This helps customers to find you more easily by making sure that your customer has the right information for your local business. For example opening hours, work hours, contact information, meeting places etc. There is also a LOCAL GOOGLE+ account too which caters to customers similar to the prior one with a small change. They allow more exposure in communicating with the customers by adding a social interaction panel to your listing. It also helps you create a two-way path of communication with your customers by responding to reviews and creating post updates for your customers.
SOCIAL MEDIA PLATFORMS:
Social media has taken over our globe completely so why just struck for your local business to directories and search engines. Promoting through different social media accounts can bring you a good amount of customers. Facebook is likely to be the most favorable platform for this.
These are some of the top most important things you will need for your local business development. This might give you a bit tough time at first, for keeping a record of all the steps and applying them properly, but once you are done nicely, you will only have to worry about the management of the content or products (if you are running an e-store) as SEO will do the rest. Because it’s not that difficult in general. You have learned about it now just start with the first point and gradually add up to it. Just do take every action right and you are good to go.
For more such information and articles visit the official website of Webful Creations.