There are some cases when you need to grant access to your google analytics account to someone else. Well, that’s very easy google provides you a very easy way to share your google analytics access with anyone. Before you grant access to your google analytics to anyone make sure you trust them. While there is nothing they can do on your website with analytics access. But still, this is very confidential data and if your competitor can reach it they can easily beat you in terms of SEO.
So its upto you that how much you trust someone and what level of access you want to grant. As you will know below there are 3 levels of access types. Account, Property and View and they have their own levels.
If you are looking for how to grant access to google search console?
Why do you need to grant Google analytics access?
Let’s say you have hired an agency for SEO services. They have requested google analytics access and google search console access.
Why do they need your Google analytics and search console access? The answer is very simple so they can see the audience, traffic sources top pages and how some content on your website is performing. And where the users are facing difficulty and bouncing back. This is just an example there are many other scenarios where you have to grant access to google analytics to someone else. It’s never the right idea to share account credentials while you can grant access easily!
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How to grant access to Google Analytics?
We are ready now to grant access to our Google analytics to someone else. There are a few steps involved let me try to explain them below.
1. Sign in to Google Analytics and select the right account
First of all sign in to your google analytics account and select the account in the top left bar to which you want to grant access. See below how to select the account to which you are going to grant access to. In Google Analytics’ top left corner select the account and once it’s loaded move forward.
2. Click on admin to access the settings of your Google Analytics account
Once you are signed in and is inside right Google Analytics account. Now its time to click on admin link from the footer of left sidebar in your Google analytics. Please click the admin link in left sidebar bottom.
Note: I am explaining this for the desktop view only. For mobile view kindly explore the nav.
3. Select the level of access you want to grant to?
Well now its time to decide what you want to grant access to the account, property or only view. Account can have various properties and a property can have various analytics views. So there are chances you have more than 1 property or website in single analytics account. So on…
3.1 Grant account level access
If you grant access by going to link Account Access Management in Account column. That means you are giving access to all properties and the views in those properties. Depending on the roles you will select below. So its better to give access to only a property you believe is needed to be accessed.
3.2 Grant Property level access
If you want to grant property level access then user would not able to access other properties in that account. But would have access depending on their roles and permission to all views in that property. You can have multiple properties like Google analytics 3 and Google analytics 4 or multiple websites in same account. Each website is as a property there.
3.3 Grant View level access
This can be the simplest access to your google analytics account to grant. This wouldn’t provide access to any property or account and any other view in same property. This is simple and only access to view like web data. That’s it.
4. Select roles and permissions to granted access
Now once you have selected the right permission column and is now in access management page. Here you can see are different roles. Enter the email address to whom you want to grant access. Then select the role which you think suits best your needs. And you are done to grant your analytics account access.
They can add/delete users and change user’s permission. Anyone with this level of access can remove anyone else, including you.
Allows the user to create and edit filters and goals and change settings. Users with this permission at the account level can also create new properties and views.
Can create and edit shared assets like dashboards and annotations for account.
Can see report data and configuration settings for account.
Google analytics is the best way to know the growth and requirements of your website so using it right way is equally important. We can also help you setup the google analytics correctly if you are still confused.
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