Are you anxious about your Google ranking despite all your efforts? Because whatever the reasons are Google ranking is very important for any business to grow.
In this article, I’ll be sharing with you the 10 most common reasons why your site is lacking Google ranking (and what you can do to fix it).
Each business I am aware of the needs to build sales and make more money. In the present specialized and online environment, the best way to be effective is to have an enduring progression of traffic to your site.
Google is the main most visited site and it drives most of the inquiry traffic to sites on the planet. That is the reason it’s so essential to have a strong presence in search results. It’s extremely significant that you as the entrepreneur comprehend what’s up with your site and what you can do to fix it. You have to set up your site effectively to get qualified leads that would then be able to be changed over into paying clients.
If you rank better in the organic search, at that point you ought to get more site traffic from web indexes. In any case, when your site encounters a noteworthy drop in natural hunt rankings, you will lose traffic, business, and income.
Please check our another article which is also helpful to know how you can rank your website well. Top techniques to improve and enhance the rank of WordPress site.
There are numerous reasons for abrupt drops in Google ranking. Having the capacity to analyze and distinguish the reasons will decide if your business endures what could be a debacle or you recover your web traffic on track.
1- Poor content optimization:
Gone are the days when you could write an 800-word article and expect it to rank on the first page. Now, there is no place for thin content on the top of the pile. For your content to rank, it must be well researched and thorough.
Moreover, Google defines duplicate content as substantial blocks of content that appear across or within domains that are significantly similar or completely match other content.
This is not always considered deceptive or malicious and doesn’t always result in lower search engine rankings. When content is obviously deliberately duplicated to manipulate rankings and increase traffic, your site will get penalized. Your rankings will suffer and in the worst-case scenario, your site can be removed entirely from Google’s index and will no longer be found in search.
2- Your website is not indexed for Google ranking:
If you have a brand-new website and you’re not showing up on Google, it may be because Google hasn’t listed you yet.
This should be pretty obvious, right? If your website is not indexed, there’s no way it’ll appear in Google’s search results.
Google should eventually find your website anyway, but it can take a few weeks. Not only that, if something is wrong with your site you won’t know about until weeks down the line. The best thing you can do is to add your website to Google Search Console (previously Webmaster Tools) and provide them with your sitemap. This will tell Google which pages you want to show up in their search results and speed the process along. It will also tell you if there are any technical errors on your website.
3- Not focusing on the keyword:
To rank your website well in Google’s Search Engine, you have to focus on the Keywords within the content you publish. It is extremely important to focus on the right Keywords to get constant traffic to your blog or website. If you have used the right Keywords, it will generate correct traffic. With proper Keywords, you can target the right traffic. Focus on a longer-tail keyword to rank well on Google’s search results.
4- You are tracking the wrong rankings:
If your webpage has been online for a long time, you may have utilized keywords that are no longer relevant or are outdated. Consider your very own seeking conduct. Have you ever tried to use fancy or more sophisticated language to find the answer to your question in a search query only to get frustrated because you don’t get the desired results?
Numerous individuals will scan for various varieties of a similar inquiry and still be unfit to discover an answer or solution for their concern. At that point, if all else fails, they simply type their problem in very simple or more natural language and up pops their answer in the top search results.
The web indexes additionally grabbed on this marvel as of late. As opposed to depending on only a couple of keywords, complete sentences with language that is increasingly normal are the way web crawlers are positioning sites. Look at your keywords and keyword phrases. If you are using old or more generic keywords, then you’re tracking the wrong rankings and need to update your strategy.
5- Your Website is new:
If your website is only a few weeks old and you haven’t created much content or done any link building, then I forbid you to ask why your website isn’t ranking yet. Because it simply CAN’T.
Let me tell you this once again. In order for your website to rank high in the search results, you only need 2 things: High-quality content and Powerful backlinks.
Also, there seems to be a waiting period where fresh websites are held in lower results. But don’t worry – this is just the time it takes Google to finish monitoring websites to make sure they’re legit. People call this the Google Sandbox.
Generally, it could last anywhere between 3 to 6 months. But, based on my experience, it really varies from niche to niche. More competitive niches tend to have a longer wait period.
6- No high-quality backlinks:
Backlinks are actually as they sound. Connections that indicate BACK your site. The quality and volume of your backlinks are a solid indication of how trustworthy and reliable your site is. Search engines take this into account when listing your site in search results.
Quality is undeniably more significant than the amount with regards to picking up backlinks. A connection from a pertinent site in your specialty is significantly more important than 100 connections from low-quality sites.
If you focus on providing valuable and high-quality content, you will increase your chances of exposure. Providing the on-page elements are optimized as I discussed in step 4 and 5, more people will find your website and want to link back to it.
You can likewise connect with other site proprietors in your space. And offer your substance with them. Ideally, they will connect back to it. In any event, you could inquire as to whether they would enable you to compose a bit of substance for their site and incorporate a backlink inside that.
7- No social media activity:
If you have a website but don’t use social media, it could impact your search engine rankings. A lack of social media activity is another sign that your website might not be as credible as your competitors. Much like backlinks, social media engagement adds to your overall trust factor. In a nutshell, the more social, the better.
Make sure you have social media profiles for your business. And you update them regularly with links back to your website. Facebook, Twitter, Pinterest, LinkedIn, and Instagram are the most popular social media platforms. So it would be good to start with these if you haven’t already.
8- Competition from other websites:
It is possible that you are doing everything right. But still, lose traffic and see a dip in your rankings. One reason for this might be that your competition is doing a better job.
Keep an eye on your competitors by analyzing and monitoring their social media activity, link building strategies, and content marketing. You can use tools like Wayback Machine or Versionista to see what changes your competitors have made.
Once you understand what your competition has done to outrank you, make some of the same changes – only do them better.
9- Your website is not optimized for mobile devices:
There’s no doubt about it. Mobile usage is overtaking desktop. Which is why having a mobile-friendly website is vital. If you don’t, it will seriously impact your rankings in mobile search results.
Ideally, your website should be “responsive”. This means when your site is viewed on a mobile phone or an iPad it will take the shape of that particular device. It shouldn’t be hard work and require any dragging and pinching. This is bad user experience. Hence the reason Google will punish you.
10- Lost links and broken redirects:
New SEO strategies allow bloggers to create high-quality backlinks from other popular blogs. However, if you have created bad links to your website from gaming sites, casino sites, and adult sites, Google will not recognize it, and your website may even go for a penalty by Google. Bad linking also affects very badly in the Search Engine ranking.
If you are launching a new website, migrating to a new server, or do any structural changes to your site, unless you have a proper 301 redirect plan in place, you are likely to see a drop in your rankings. When using a 301-redirect, you must make sure that XML sitemaps, canonical tags, and links are also updated.
A 301 redirect is akin to a change of address notice for the web. This notice tells search engines that a page, several pages, or your entire website has been moved. You are asking that your website visitors be sent to your new address and not your old one. If done correctly, you won’t lose your rankings, nor will you get penalized for duplicate content because search engines are indexing both your old and new web address.
Hope this article helped you in getting high Google ranking. For more such articles visit our official website Webful Creations.
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