The ultimate digital success i.e., search engine optimization takes a lot more than just content creation. Even though SEO and content creation go hand in hand. But does only content creation enough? No. Good SEO writing is what will make a difference for you.
Writing may come naturally to many but Good technical writing especially when you’re targeting SEO requires much more than just knowing the language or storytelling. Because when there’s SEO involved then you’re not just writing for the sake of writing. But you’re doing it to be ranked on the very first page on search engines which honestly is no piece of cake. Good SEO writing comes with a blend of multiple strategies to make it worth your investments.
Tips for Good SEO writing
Content creation without SEO is like making a dessert and forgetting to add in sugar (most desserts may not need sugar but you got my point right?) If you don’t focus on every single point needed, your content will wander on page 20 of the search engine. Terrific right? Since landing on page 20 will do you no good. Well, worry no more. I have got you covered in this article about what Good writing for SEO is?
For Good SEO writing figure out your readers first
When you start a venture, be it a business, website, store, or other activity, you first spot the target market or audience. Adding this point as the very first one has a reason. Good SEO Writing also demands the same. Writing for a particular set of people benefits not only the writer but also helps Google analytics while categorizing your content. Knowing your readers brings us another point that’s of utmost importance whoever you write for is a “Human” so adding too much robotics will not get you backlinks which is again a very important aspect of SEO.
Understanding Google’s algorithm
It is obvious to all of us that Google is the largest search engine out there and each and every one of us would like to have their content running on the first spot at Google. Sounds dreamy I know but you can’t just go there with your content (no matter how top-notch it is) without knowing what are the specifications and restrictions set by different Google algorithms. Experts at Google regularly tweak their algorithms so only the best quality content gets to stay on the top. Google doesn’t compromise on the quality and is concerned about wanting the search engines to be as effective as possible.
The more the better
The more the better while holding up the quality of your content is what Google Panda 4.1 algorithm suggests. Google Panda 4.1 algorithm is put in place to penalize thin content over longer content. Longer content is considered what would last nearly 1000 words per post. The benefit you can get is it gives a wider perspective to clear up your points. Writing longer content provides you the freedom to serve up your information through varied methods which can be helpful to both readers and search engines. But more information should not mean more mess. Your information should always seem clean and organized.
Write meta descriptions for Good SEO writing
Meta tags or meta description is a simple small pieces of words that describe your content. It is like a thesis statement that offers a concise summary of the main point or claim of your content. This is directly shown in the search engines. It gives your posts maximum possible exposure. But the rule of thumb is to keep it extremely precise while including your focus keyword.
Adding meta description is not a difficult thing as most content management systems (CMS) have it built-in. All you have to do is make it compelling and extraordinary since there’s always a possibility of multiple posts under the same tags and to get the user’s click you have to make an impression from a tiny piece.
Structure your posts
Remember to keep your voice and style the same. That’s how you can beat the competition and set yourself apart from the zillions of other content writers out there. Keeping in mind your buyer’s persona, motivation, interest, and challenges are very crucial while structuring your posts. Set up Word or Google Docs in scene mode for the main draft, and compose sentence by sentence. Compose no sections until you are satisfied with the edits. Single-line sentences keep the psyche new. They’ll assist with corralling considerations as you start editing. Also, keep in mind the linguistic preferences of your target audience and match the tone of your writing.
Use keyword-rich phrases
Keywords research prior to everything else is mandatory because this is what will help you reach your target audience. Keyword research should actually come before the actual writing because it massively influences your actual research for content. It also provides you with an outlook of how people are reaching out to that particular topic of yours.
No matter how intelligent they become, search engine algorithms can’t recognize the best voice in a piece of writing. But if keywords are there, you have the opportunity to be heard.
Also, make sure that your target keyword is in the title tag because that’s where it shines the most. Other suitable positions for keywords can be the internal links, the alt attribute of images, mostly in H1, and in the meta description.
Use plenty of subheadings
Breaking up your information into subheadings helps not only in placing keywords prominently but also helps in breaking up the texts for the readers so they can get exact information about specific things. Content creation or Good SEO writing is directly proportional to meeting user demands. To put it simply if you provide neat, well-researched, fresh, authentic, and high-quality content to the user it will automatically favor your position in the SERPs.
Improve readability for SEO writing
If you are working on WordPress and you are familiar with the Yoast SEO plugin or you have previously used it then you’d get a better idea of what good readability demands i.e., good user experience. Inefficient formatting, punctuation or spelling, and grammatical errors can be really harmful to the SEO ranking. Regardless of the fact that how good your research is and how nicely you have covered every point Google always pays a little extra attention to user engagement metrics while ranking pages. This user engagement metric is strongly linked to readability.
Good readability requires:
- Shorter sentences
- No long paragraphs (approx. 150 words at max)
- Subheadings to highlight the most important segments
- No subheadings exceeding “300 words” mark
- Write most of the content in an active voice. Avoid using passive voice.
- Use transition words to direct readers for a better understanding of the concept.
Implement Google authorship
Owning a piece of content that would truly belong to you brings one immense pride. you would quite naturally want recognition for that piece of content. If you are linking your content to some author via their Google+ account then the article will show up with rich snippets in the search engine. There’s no harm in establishing your authority. It is rather very beneficial since having an online influence can bring you more traffic.
I hope these tips for Good SEO writing were helpful. For more such articles visit our website Webful Creations.
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