How to choose a domain name, is the next big question that comes to your mind after making a website. Which can be quite difficult if you haven’t planned anything yet. Why is domain name is so important? It’s because this is what you are going to be known by. So, who wouldn’t be cautious while choosing their identity? There are millions of registered domain names (as reported by NASDAQ: VRSN, a global leader in domain names and internet security) and to stand out with your name is challenging. Isn’t it?
Let’s assume that you have an idea of what your domain name will be. But you can’t just go and set it. It needs to be different yet simple, it should be original, and so many more things.
Here are 5 prerequisite steps that can help you in creating a lasting impression by your domain name. After all, the first impression is the last impression and who would want to lose that? I’m sure no one.
Reflect, who you are:
Your domain name should reflect who you are so try to include keywords from your business theme or if your business is local then add city or state’s name to make it more convincing. Your URL is the first thing that can make or break your connection with the customer. Don’t fool customers with odd names, your functionality should be evident in your domain name, so the visitor would know if you have what they are looking for.
Starting from .com we now have .pizzza, .blog, and other weird extensions. Stick to credibility by using .com. People are so used to it that we automatically type .com after any domain name. Even mobile keypads have .com button.
Originality is next big thing to be focused on. If you are sane enough to not use the same name as any other site but dumb enough to steal the idea from somewhere else and mold it into yours, then you might get accused of cybersquatting. Being original is as much important as the uniqueness of your domain name is.
The domain name should be easy and catchy to make it memorable for visitors. It should be simple to type and pronounce with no tricky spellings (ridersrocks.com to riderzrokx.com) to avoid the risk of customers mistyping. Adding intentional misspelling and obscure words may be fun and attractive to you but can affect your class and impression.
Brandable domain name means that visual and audible effect of your domain name should seem branded. This is the best trick to attract visitors to your site and being brandable you don’t need to go off the hook neither do brand ability needs generic division because mostly word brandable refers to some non-keyword names with no specific meaning. Just be careful that whatever you choose is user friendly, relevant and brief.
Domain essentials (minor details):
It is understood by now that how important it is to be open-eyed while choosing a domain name and you might be careful while taking major steps but here are some other minor complexities too that shouldn’t be neglected.
1– Do not use numbers or dashes(hyphens) as it makes your domain name less memorable.
2– Make sure the domain you buy is available on all social media channels.
3– Don’t just stick to one domain name. Brainstorm your purpose (whether you are creating a personal blog, an online business, bringing awareness to social issues etc.) and then jot down 3-4 names. You can either mix match 2-3 names to make it more appealing or when you get hold of a bunch of ideas you can ask others/your team to select one.
4– Make sure that your domain name passes the radio test. Being able to spell just by listening over in a party or a crowded place would give your domain name full marks radio test.
5– To avoid any sort of legal mess, research properly. The domain name you are selecting should not be trademarked, copyrighted or in use of anyone else.
To put your best foot forward in your business or blog or to stand out among millions of domains, this complete guide is here to help you which may be tricky and a bit complicated at first but as you’ll get the hang of it you’ll be ready to make an impression with your domain name.