This post is about 8 On-Page SEO techniques which can help beginners achieve a good standing in the global hub and high SEO rankings. It is very important yet extremely difficult for beginners to get their blog sites running. With hundreds of search results on a single post, how can a newbie make its place to the top searches? This post is basically to answer this question which is almost in every beginner’s mind. If you want to get a good ranking in search engines like Google, Bing etc. This is where when you need to know about SEO.
What is SEO?
SEO simply stands for Search Engine Optimization. This is where you develop and implement different techniques to get a high ranking in search engine page results. This is one of the factors to focus on because no matter how good your content is you need visitor’s and customers (if you are selling something, some e-store type of thing) to get benefit from that content. SEO aims to increase more traffic to your website. If you want your website to have a higher page rank in Google, Bing, Yahoo, then there are a lot of chances that traffic will increase. SEO is divided into two Categories but in this article, we will discuss one which is On-Page SEO.
On-Page SEO refers to the things that you can do directly on your website to achieve higher raking. The On-Page SEO is more important as it speaks the search engine language to help Search Engines understand what your website is about. On-Page SEO is user-friendly and basically covers everything for a beginner.
8 On-Page SEO Techniques Every Beginner SEO Should Know:
Here are some important SEO techniques which can literally change your SEO ranking from scratch to top. (Only when applied properly):
Include Key Words in Page Title:
The title tag is one of the most important factors in terms of SEO. If a title has a keyword that describes your page content, then the search will pick up the keywords as relevant for their web results. The title tag should not be longer than 70 characters. Long phrased keywords should be used within the title tag. Catchy Keywords are important that are most likely to get picked up by the search engines.
For example, if your article is about football players then your article should be “Ten Best Football players of all time”.
Then if someone searches for “football players” then the search engines would pick it up. And display this catchy title that they are most likely to open.
Quality Content:
Producing quality content is the most important technique in SEO optimization. Original content matters a lot for the search engines. And if you are posting copied content then it will have a bad impact on the website. The Search Engines can detect copied content with their fast algorithms. And your site will be removed by the search engines. Picture, video, infographics and other non-textual things improve the quality of the website. It is important to have the appropriate amount of words in your article. (SEO prefers some 1000+ word or more article or blog appropriate). Google displays those pages on its 1,2,3.. a page that has the word count of 2000. The grammar and punctuation of your article should be correct. As it shows the quality of the content. So make sure to proofread your content before you post it.
Use Meta Description:
Meta Description tag is another SEO technique which sends a relevancy signal to the search engines. The relevant keywords should be added in the description of the content. Most good search engines use this tag to display the description of the content and including the keywords can help in the ranking of the website.
For example, if you are writing for football then add the LSI keywords (latent semantic index) such as football, ground, stadium etc. This will help the search engine to get the idea of what your content is about. This is also with the help of visitors. They can the idea of what you are offering and whether the information is relevant to them or not. So, be careful in choosing words for meta description or else they might send -ve signal or irrelevancy signal to the visitor.
Use Images with Alt Tags and Caption:
Images are mostly unused by the SEO but they play an important role in bringing loads of traffic if they are optimized properly. To get the proper use of the images, the first thing to do is to rename the image you post on the website. Always post light images that don’t take time to load on the page. Give the name to the image a keyword that his chances of getting picked up by Google Images. Giving the description to the image is also a good way as Google gives the description of the image if the image is not getting loaded due to slow connection, so a good Alt description should be provided to describe the image. The most important thing in image optimization is to use captions for the images.
Include Key Words in URL:
Keywords in URL is another technique for SEO optimization. URLs should be should be as they get picked up quickly by the search engines. A good URL can quickly attract a lot of traffic to your page. The words that are most important should be used at the start of URL such as (www.football.com/post/best-footballers).
Use References:
Using references on your page can be a good way to show the authenticity of the website. Plus, it sends to search engines strong trust signal. It will also help the user to establish trust with you if you are providing good source references on your website. Google also helps build relationships with the website so if you provide sources of the websites, Google might use the content of your page for other pages.
Improve the Speed of the page:
The site loading speed is an important factor that affects the ranking in search engines. There are a couple of tweaks to improve the loading speed of the page. Images size should be reduced, there are many image compression software’s on the internet that reduces the size of the internet without losing the quality of the image. The website design should not be heavy, if the page is taking more than 3-4 seconds to load, then there are many SEO tools to reduce the loading time.
Use Heading Tags:
Heading tags are important for the presentation of your article. Heading tags are defined as H1, H2, H3 and so on. These tags are used in the body of the page. The H1 tag is reserved for the title of the page but other tags are important. The search engines use the heading tags to know what is within your content. Therefore keywords are important in heading tag as they can get easily picked up by the search engines.
Summing it all, Even though there are many other SEO techniques from which you can increase the traffic to your website. But if you use these 8 techniques together in a proper way then it can help you a lot in getting higher rankings in the search engines.
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